Why Have a Website Your Customers and Prospects Don’t Even See?
In my last post, I talked about SmartsPro Marketing insurance agency websites and how we are positioning ourselves against our competitors. To recap briefly, I divided them into four groups: non-insurance, do-it-yourself, primarily providers of ancillary products and high-end consultants. Frankly, I like the high-end website developers. I like the way they get to the […]
How We Created a Positioning Statement for SmartsPro’s Insurance Websites
It’s official now. Our firm name is SmartsPro Marketing. We just figured that since we’re now providing a broader scope of services, our name should reflect that. One of the biggest reasons for renaming our company is that we are now offering insurance agency websites.  We believe we have a great product, but what’s the […]
Does Your Insurance Blog Need More Buttons?
First, I’d like to thank everyone who subscribes to my insurance marketing blog. I really appreciate it! Besides emailing my two weekly posts to subscribers each week, I also make the blog available via Facebook, LinkedIn, Twitter and in other ways. Every blogger’s goal is to increase traffic and convert as many people as possible […]
A Professional Designer’s Advice on Insurance Agency Websites
Last time I wrote about the importance of structuring your insurance agency website for consistency and coherence. When I asked Kat Westcott, who has designed most of the insurance agency websites for SmartsPro Marketing, about what I said in that post, she agreed and added some of her own comments. “Speaking in general, when I see […]
Tips for Creating a Professional Insurance Agency Website
When visitors arrive at your site, you want them to understand intuitively how your site is put together. So make your insurance agency website easy to navigate. Divide the material on your site into easily organized chunks: About us, Our Services, Get a Quote, Service Center, Newsletters, Our Blog, Contact Us.  Use titles like these […]
Your Insurance Agency’s Best Internet Marketing Tool
Your best Internet marketing tool, regardless of whether you have a Facebook page or any other social media presence, is your insurance agency website. I’ve written several posts about how to get the most out of your website by creating selling opportunities and building relationships. Today I want to discuss the presentational aspect of your website. […]