Optimize Your Insurance Agency’s Google Places Listing
Last time I wrote about the importance of using Google Places to improve your insurance agency’s chances of being found on the Internet. Even if you don’t have a website, you can still use these search tools to optimize your Google Places listing. Get good reviews. Once you’ve set up your Google Places listing, when […]
Insurance Agents Go Places with Google Places
Do you have a great website and want people to visit you so you can develop relationships and write new business?  Or are you just getting started, working from the kitchen table, but you want to build your business? Google Places is the place for you. If your target market is local — as almost […]
The Most Important Engagement Device on your Insurance Agency Website
In my last posting, I talked about engaging visitors with your insurance website by using your profile page to tell them about your agency and the people on your team. I also talked about using testimonials to show visitors how others like themselves have benefited from doing business with you. Now here’s the most important […]
Put a Little Engagement into Your Insurance Agency Website
Many of the insurance agency websites I see these days are designed to look so professional, they end up being sterile and lifeless. Of course it’s important to project an image of professionalism. You want people to have confidence in your expertise. But you also want to encourage them to do business with you. In […]
Surprised by Insurance
There are many ways to distinguish yourself or your firm in the minds of prospects and customers. Great service, helpful people, frequent contacts, adding value with newsletters and so on. But today I want to talk about the concept of surprise as a distinguishing feature of your brand. What reminded me of this is a […]
How to Handle Insurance Price Objections
Hard market or soft market, when prices go up or down, it’s a perennial problem producers have to deal with. Here are a few tips (with the best one saved for last): If the client’s policies are coming up for renewal and you think that price is going to be a problem, find out ahead […]