Insurance Blogging with a Little Help from Smart’s
What if you depend on a firm like mine, Smart’s Publishing, to provide your insurance agency newsletter? Should you ask us to write your insurance agency blog for you too? For the most part, the answer is no, but we can help, and I’ll explain how shortly. We take a lot of pride in the […]
Why Good Insurance Blogs Are Like Good Real Estate
In my search for good insurance agency blogs to share with you, I found this one by an Illinois agency that specializes in individual and small business life and health insurance: http://www.insurancebrokerillinois.com/category/blog/ The site design is professional and tasteful. The use of different shades of blue in fonts, graphics and backgrounds reminds me that the […]
The Difference Between Insurance Blogs and Insurance Newsletters
I think insurance agents should write blogs — at least those who hear the call. But I’ve got to be honest — I think a lot of agents don’t really know what a blog is. It’s not a newsletter. I’ve been researching agent blogs and what I see are mostly long articles on preparing for […]
Insurance Agent Versus Internet Bot
What do you think the primary function of your insurance agency website should be? To help people better understand who you are and what you have to offer? To build relationships? To sell products? The first two functions really just support the third, selling products. When I worked at Marsh & McLennan many years ago, […]
Seven Tips for Writing Good Insurance Subject Lines
Writing a good subject line for an email letter is like writing a good headline for an advertisement. This advice from advertising legend David Ogilvy, written almost 50 years ago in his book “Confessions of an Advertising Man,” says it all: The headline [or subject line] is the most important element in most advertisements. It […]
How to Write a Great About Us Page for Your Insurance Agency Website
In past blogs, I’ve written about the six most important things a successful insurance agency website must have. Two are engagement devices (calls to action and quote forms), one is content (newsletters, coverage summaries, blogs), one helps build traffic for your site (SEO) and the other two tell people who you are and what you […]