Seven Ways to Build your Insurance Facebook Fan Base
In my last post, I listed seven topic ideas for posting to your Facebook page. Now that you have a plan for creating engagement, how will you build a fan base for your business page? Here are seven ways to build your Facebook fan base: Embed Facebook links and “like” boxes on your website and […]
How to Create an Effective Marketing Communications Plan
An essential marketing tool that every insurance agency should have is a marketing communications plan. One of the weaknesses frequently identified in an agency SWOT analysis is the lack of such a plan. (If you missed my earlier posts on the SWOT analysis, you can click here to learn about SWOT and how to use […]
Creating an Insurance Agency Marketing Plan with SWOT – Part Three
In my previous post I showed how the SWOT I developed for ABC Insurance could give us some ideas for formulating a few specific goals and objectives for the firm: To help its clients understand the Patient Protection Act and help them cope with rising health care costs, ABC wants to offer their clients more […]
Creating an Insurance Agency Marketing Plan with SWOT – Part Two
This time I want to flesh out specifically how using a SWOT analysis can help you create an insurance agency marketing plan. To do this, I made up an agency called ABC and wrote a brief SWOT analysis for it on this page. ABC’s book of business is about 80% employee benefits, an asset that […]
Creating an Insurance Agency Marketing Plan with SWOT – Part One
Last month I wrote a post about the BCG (Boston Consulting Group) matrix, which is a quick and easy way to examine your insurance book of business, and how to use it to start developing your marketing strategy. Another tool for developing your marketing strategy, widely used by marketing consultants, is the SWOT analysis. SWOT […]
Resources for Insurance Bloggers
If you’re going to start an insurance agency blog, here are some resources for you: One of the best ways to add a little life to your blog post is to include a photo. There are now dozens of websites that offer free stock photos. Some require attribution; some stipulate that you display a small […]