Six Most Important Things a Successful Insurance Agency Website Must Have, Part 2
In my last post, I talked about three of the most important things s a successful insurance website must have: calls to action, content and testimonials. Here are the other three: Positioning or mission statement. This is also called the “About Us” page. Getting this right goes beyond what you say on your website. […]
The Six Most Important Things a Successful Insurance Agency Website Must Have
Despite what a lot of insurance website design firms might tell you — even ones that specialize in agent websites — the most important characteristics of a good insurance agency website are not its design elements: images, fonts, your logo or an eye-catching layout. I’m not saying it’s okay to have a website that’s poorly […]
Six Tips For Choosing and Using an Insurance Agency Website Domain Name
You probably want to pick a domain name that ends in .com. People just put more trust in a .com name than any of the other extensions like .biz, .info, .net, .pro and so on. And even though some of the “hacked” domain names that use extensions from other countries may be ingenious, they just […]
What’s The Best Domain Name For Your Insurance Agency Website?
You’d most likely say the answer is the name of your agency. If your agency name is ABC Insurance, your domain name should be ABCInsurance.com, right? After all, your customers, people in your community and your target markets know you by that name. And that’s okay, if you don’t want to use your website to […]
How to Develop a Marketing Strategy to Survive PPACA Exchanges
There are two basic marketing strategies health insurance agents and brokers can practice in order to deal with the impact of the PPACA Exchanges. They are not mutually exclusive and you may want to use them both. Become a fee-based advisor and charge for services, as a lawyer or accountant would. Even though the PPACA […]
How Agents Can Survive PPACA Exchanges
The possibility that many small employers may migrate to state medical insurance Exchanges as this feature of the PPACA (Patient Protection and Affordable Care Act) rolls out in 2014 has a lot of agents concerned about their future. I’ve been reading the comments posted by insurance professionals in various online forums, particularly the NAHU LinkedIn […]