Insurance Agents Second Biggest Users of Advertising Calendars
As I mentioned in my last post, a new study by the Promotional Products Association International (PPAI) on advertising calendars has proved that this venerable advertising medium is far from dead. In fact, it’s thriving. To paraphrase Mark Twain, the news of its death is premature — and maybe even completely out of the question. […]
Print Calendars, Still A Good Advertising Value For Insurance Marketers?
It’s now confirmed that another print promotional tool has survived the electronic technology revolution. I’m talking about calendars. Whether it’s a wall calendar, wallet or magnetic cards or even desk or pocket planners, people still use print calendars. Undoubtedly, as an advertising tool, calendars still help you get the job done…every day of the year. […]
Why Brochures Still Sell Insurance
The automobile has replaced the horse and buggy. Google search is much faster than even the reference desk of the New York Public Library. And though radio has its place, who wouldn’t rather watch the Super Bowl on a high-definition TV? But sometimes the old fashioned way of doing things can still make a lot […]
What Was It You Wanted To Sell Me?
In a famous ad for McGraw-Hill Magazines, a rather grumpy business man sits, hands folded in his lap, squinting at the reader with a defiant expression. The ad copy reads: I don’t know who you are. I don’t know your company. I don’t know your company’s product. I don’t know what your company stands […]
The Power of Insurance Target Marketing
Target marketing has been a popular marketing strategy for insurance producers who want to expand their business and work efficiently for a long time now. In fact, I was writing about insurance target or niche marketing more than twenty years ago when I started my first insurance agent marketing newsletter, Insurance MarketShare. Producers should prefer […]
How To Build a Powerful Insurance Agency Marketing Strategy
Almost forty years ago, a couple of advertising guys, Al Ries and Jack Trout, published a book that revolutionized how firms market and sell themselves to the public. The book, Positioning: The Battle For Your Mind — still in print and regularly updated — promotes the concept that to succeed, a product or service must […]