Logos, Part 1: How does a logo affect an insurance agency’s branding?
What comes to mind when someone talks about McDonald’s branding? The golden arches, right? Think about Starbucks or Target. What do you see? Basically, their logos. And their logos signify their branding. Technically, branding incorporates the three main components of corporate identity: 1. Design – the corporate “look,” expressed in logos, colors, uniforms, etc. 2. […]