Make Testimonials Part of Your Insurance Marketing Plan, Part 2
As I mentioned in my last post, you might want to mine your correspondence for testimonial nuggets. Or you can prompt a discussion about testimonials any time you’ve got a satisfied customer on the phone with a statement like this, to paraphrase an opening used by marketing consultant Ed Taylor: “Bill, I’m glad you’re happy […]
Make Testimonials Part of Your Insurance Marketing Plan, Part 1
Everyone knows third-party testimonials work better at promoting your business than almost anything you might say about it. The exception might be when the praise seems vague or lukewarm, such as “Great service” or “I was very satisfied with ABC Insurance.” You could make the argument that even a vague testimonial is better than nothing. […]
Drip Strategies for Individual and Business Insurance Marketing Success
If you get your insurance marketing leads using lead generation forms, either on your website or from lead generation services, drip marketing is one of the most popular strategies for handling them. Drip marketing involves sending out a steady stream of sales messages to prospects at regular intervals, either by postal mail or email. These […]
Print vs. Electronic Insurance Newsletters — Tortoise vs. Hare?
Electronic marketing tools such as websites and email newsletters have a lot of characteristics that make them popular and useful: lower cost, little environmental impact, speedy delivery and wide accessibility. But they lack one important characteristic: permanence. They’re intangible and don’t exist except as viewed on a screen. Take email newsletters. A printed newsletter will […]
Five Ways Insurance Newsletters Can Help Build Your Brand
As I’ve been saying in my recent posts on logos, building your insurance agency brand should always be a primary consideration when communicating with your audience. Building your brand is the same as building an asset. If you’ve ever bought or sold a service business, like an insurance agency, you know that a lot of […]
Logos, Part 2: What’s the best logo for your insurance agency?
Should you have a customized logo or is a pre-designed template sufficient? It really depends on what you’re aiming for and what you’re willing to spend. Many template logos are well designed and flexible enough to serve a variety of firms well. Smart’s logo designs have been created solely for insurance agencies, to reflect the […]