17 Insurance Newsletter Uses That Might Surprise You
Have you ever read one of those articles about all the different ways you can use toothpaste or coffee filters or coat hangers for things you never thought of?  I mean besides the obvious use for which they were intended?  Like using coffee filters to polish your shoes?  Or roasting marshmallows with coat hangers?   Things […]
Why Insurance Agents Need To Go Back to That Old School Flava
How can you KEEP clients longer … Get more REFERRALS … and Position yourself as the INSURANCE EXPERT? It’s so simple. You probably already know the answer. But everybody with a “marketing solution” to sell would have you think it’s something complicated. Something highly technical. Like blogging with product keywords that are aligned with your […]
Seven Writing Tips for Insurance Bloggers
Now is a great time to start your insurance blog. There’s no better way to stand out from the glut of agents trying to make an impression and convince a customer that it’s dedication to the highest quality, integrity, and delivering the best service — not the lowest price — that matters. Here’s seven tips […]
IBN 17-03 v.1
How Print Newsletters Leverage Profits from New Clients
I just had an AHA moment I’ve got to share with you. I was watching a video by Jay Abraham. Jay teaches business people how to get the most out of client relationships. In fact, he’s got a book called “Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, […]
Why Print Insurance Newsletters Are Different Than PDFs
Today I confess and confront my BIG, FAT publishing hypocrisy. It’s Q&A time again. Q.  If print insurance newsletters work so well, Jim, why do you fulfill prospect sample requests with PDFs instead of actual print newsletters? A. My bad. I used to answer this question by saying our newsletters are formatted the same […]