Weekly Insurance Email Articles Deliver Four Times The Impact of Monthly Insurance Newsletters
With No Negative Effect on Open Rates! That’s what we learned in a recent test we did with several of our clients. When they switched from monthly insurance email newsletters to weekly insurance email articles, their open rates remained the same as or were better than they were with their monthly newsletters. But more importantly, […]
How To Build An Automatic Insurance Lead Generator
What’s an automatic insurance lead generator? Have you ever seen those drinking bird toys? Two bulbs at either end of a tube pivot on a crosspiece. The tube swings up and down mimicking the appearance of a bird drinking from a glass of water. To put it in motion, you just dip its head in […]
How to Write Insurance Articles That Are Never “Boring”
Insurance people, listen up. If you’re going to write or even curate content about insurance for your blog or on social media — and I hope you will — there is an elephant in the room we have to talk about. To be brutally honest, insurance is pretty boring to most people. Still, people need […]
What Independent Agents Can Learn from the Restaurant Business
The attempts by venture capital-backed online insurance agency start-ups like PolicyGenius and Coverhound to capture market share reminds me of when McDonald’s, Burger King and other fast food companies entered the restaurant market several decades ago. PolicyGenius and Coverhound are building platforms for the insurance consumer who doesn’t want or even appreciate the need to […]
Content is King in Insurance Marketing, Too
If you’re an insurance agent, you probably don’t think of yourself as a writer. But I’m almost sure you’d be wrong to make that assumption. When I was in college I thought I might like a job as a writer. After I graduated I got a job as an insurance underwriter, which is a kind […]
Get More Insurance Leads with The Insurance 411 Directory
The Insurance 411 is a new Smart’s Publishing project. The Insurance 411 will serve all types of insurance buyers, business and personal, by providing useful, impartial and up-to-date information on any kind of insurance. The Insurance 411 will serve the needs of insurance buyers in other ways. Your clients and prospects will be able to […]