12 Tips for Getting the Most from your Insurance Client Newsletters, Part Two
It’s surprising how many agents don’t have a prospecting strategy that leverages the value of their client newsletters. Today’s insurance client newsletter tips are focused on marketing to prospects. 5. Use your newsletter to build your brand with prospects. The canned sales letters and postcards you use in your drip marketing campaigns may capture attention, but […]
12 Tips for Getting the Most from your Insurance Client Newsletters, Part One
Sales start before your salesman calls.  That’s the headline of a famous magazine ad. A grumpy businessman sits with his hands folded in his lap, squinting at the reader with a defiant expression. The ad copy reads: I don’t know who you are. I don’t know your company. I don’t know your company’s product. I […]
Tips on Getting The Most From Your SEO Insurance Agency News Release
In my last post, I tried to clarify the differences between the traditional news release and what you might refer to as the SEO insurance agency news release. If you take the SEO route, you are foregoing the traditional Tier-1 distribution that reaches journalists. In a full interview with expert SEO agents, they mentioned that […]
How Important Is SEO for Your Insurance Agency News Releases?
One of the most underutilized but important insurance agency marketing tools is the insurance agency news release. Although the SEO news release is now the latest craze, it doesn’t replace the traditional news release.  In fact, it effectively bypasses the intent of the traditional news release, as I’ll explain. The SEO news release includes keywords […]
Resources for Insurance Social Media Writers
Many agents are beginning to understand the importance of insurance social media for creating and nurturing relationships, as well as for creating a long-term defensive strategy against the disintermediation threat posed by insurers, which I discussed in my post last week. Having an insurance social media presence is one thing; researching and writing about things […]
How Insurance Agents Are Like Journalists
The Coalition Against Insurance Fraud has just published its annual Insurance Fraud Hall of Shame. The dishonorable mentions in this list often make good material for news stories. This a great way for the Coalition, founded in 1993 by a diverse group that includes insurers, consumer advocates and government agencies, to attract the attention of […]