Are You Providing Solutions or Just Selling Insurance?
Last time, I talked about surprised by insurance as a transformational concept that helps customers and prospects reevaluate how they perceive their relationship with their agent. Using tools such as the Internet — but not necessarily just the Internet — I’ve suggested that your goal should be to develop relationships with your customers that transcend […]
Surprised by Insurance, Part Three
In my last two articles about “Surprised by Insurance,” I talked about surprise as a distinguishing feature of your brand. I want to broaden the concept this time. I’d like to suggest getting surprised by insurance as a way of re-imagining or re-inventing how you do business — and more importantly, how your customers perceive […]
Optimizing Your Insurance Agency News Release
A few weeks ago, I wrote about what I referred to as an SEO insurance agency news release, which I described as a news release that doesn’t go out to the traditional newswire services, such as BusinessWire or PR Newswire. Rather, it’s a news release that’s placed instead on one of the “free” or nearly […]
Writing the Traditional News Release for Insurance Agents
In my last post, I started to explain some of the basics of how to write a news release. To illustrate, I used a draft of a news release announcing SmartsPro’s new website service for insurance agents, which I will refer to here. In terms of style, I already mentioned the importance of using the […]
How to Write a News Release
I’ve written several posts about news releases, but not about writing the news release itself and what goes into a proper news release. Although the SEO news release does not always maintain the objective, reportorial tone taken by a traditional news release, where opinion and superlatives about the subject of the news release are confined […]
12 Tips for Getting the Most from your Insurance Client Newsletters, Part Three
I wrap up the series on getting the most from your insurance client newsletters with the final five — including the most important tip of all, number 12. Believe it or not, some of the most successful insurance agencies in the nation have been clients of ours for twenty years and more. Read about the […]