The Pros and Cons of Purchased Insurance Email Lists
A great way to build your email prospect list is to offer your website visitors a free newsletter. These visitors to your website may even turn into customers in the long run. But what if you’re looking for prospects that are ready to buy? You could include a quote request form on your website. But […]
How To Improve the ROI of your Email Insurance Newsletters
While the open rate of an email newsletter is unlikely to be as good as the open rate of a paper newsletter, one important advantage you get from email newsletters are the analytics that let you track what happens to your message. First, there’s the delivery rate, or total sent less bounces. You want this […]
Advice from Yoda on “Trying” an Insurance Newsletter
Are you thinking of trying an insurance client newsletter? If so, maybe you’ve imagined a scenario like this: CUSTOMER: “Hi, Jack, I got your newsletter today and it’s chock full of good ideas to help me understand my insurance better. Thanks a lot.” AGENT: “Sure, Marty. Is there anything else I can help you with […]
Make Advertising Specialties Part of Your Insurance Marketing Toolkit, Part 2
Do you own an Apple Computer shirt from 1977? Or a Dell mouse pad from 1983? If so, your booty may be worth something as a collector’s item. I’m not saying that Main Street Benefit Specialists’ water bottles or ABC Insurance Brokers’ calendars will end up on eBay someday. But there’s no denying that the permanence […]
Why Advertising Specialties Should Be in Your Insurance Marketing Toolkit
Advertising specialties — products that contain your company’s logo and message — are a valuable part of any insurance marketing strategy. And they have been for more than 150 years. It’s said that the first recorded use of an advertising specialty was in 1845, when an insurance agent in New York came up with the […]
The Economics of Email Insurance Newsletter Distribution
Opt-in email newsletter distribution is the most cost-effective distribution method available, assuming the metric you’re using is messages sent — or even messages delivered, which eliminates bounces (hard, soft, bad domains and user not found). For example, a printed four-color fully customized insurance newsletter with professional content can be mailed first class to 91 recipients […]