Relevant and Objective Insurance Content For Social Media
In addition to your other social media posts — what’s going on at your firm, community events, and so on — you probably want to provide some insurance content from time to time. Â Sometimes you may want to post something you wrote on your blog, but often you’ll want relevant and objective insurance content from […]
Taking Insurance Client Newsletters Seriously
Sometimes people ask me why we don’t print recipes or puzzles in our insurance client newsletters. People don’t want to read about insurance all the time, they say, so why not give them something entertaining as an alternative? Insurance is too boring, so, just tell your customers, “Oh and when you place your employee benefits […]
If all you need is a screwdriver, why buy the whole hardware store?
Obviously that’s no way to buy a screwdriver. And it’s no way to buy an insurance client newsletter either. But sometimes insurance agents get sold a solution or system that may include everything from agency management, customer portals, carrier interfaces, CRM, social media, websites, newsletters and more. Some parts of it may work great, but […]
What To Do After Your New Website Goes Live?
Answer: start working on your search engine optimization. After all, you want to get your website ranked near the top of all the relevant search terms so people can find you. One way to build a solid SEO strategy is to associate your website with as many keywords relevant to the kinds of insurance you […]
Is Your Agency’s Media Style Old School, Plugged-in or Big Tent?
Which communication method best suits your insurance agency’s brand-building strategy? Just to be clear, I’m not talking about how you or the people in your agency relate to people socially, as when, psychologists talk about communication styles, using words such as aggressive, passive, assertive, competitive, affiliative and so on. I’m talking about which media you’re […]
How a Print Newsletter is Different from an Email Newsletter
In my last post, I may have left you with the impression that I think email insurance newsletters are never useful. That’s not true. I did point out that many agents have switched from print to email delivery of their client newsletters from a desire to automate everything. And there does seem to be an […]