Insurance Newsletters and the Paperless Myth
In recent years, many insurance agents and brokers have decided to change from print delivery of their client newsletters to email. When you stop and think about it, that decision is astonishingly self-defeating. A good open rate for email is 25% to 30%. Anything better is extraordinary and usually only temporary, as the majority of your […]
How Do You Build an Insurance Agency Brand?
Like any other business, an insurance agency can benefit from branding. Better awareness means easier prospecting, more loyalty, less price resistance. But agents face some unique problems. First, insurance agents sell an intangible. An insurance contract is a promise to make someone whole in the event something bad happens. It’s a lot more pleasant to […]
Is there a Content Tipping Point for Converting Insurance Prospects to Customers?
Here’s one thing I know: Hundreds of our customers have used our insurance client newsletters year after year after year — some of them for more than twenty years now — because their clients and prospects read the articles. It’s as simple as that. They read the articles, so they trust the agency that provides […]
Insurance Agents: Three Steps to Eliminating the Competition
It’s been a few weeks since I’ve posted anything to my insurance agents marketing and sales blog. The reason is I’ve been spending quite a bit of time recording some videos that I’ll be sharing with you. Here’s the first one. In this video, insurance agents will learn, How to work less as you increase […]
How to Pitch Insurance Stories to the Media
First things first: A pitch isn’t the same as a press release. A press release is a self-contained news story that you provide to a number of news outlets, which, if you’re lucky, reporters will rewrite so that your release fits their style and space — and you can run the release as-is on your […]
Six Magical Questions Every Insurance Agent Must Ask Their Clients
What if insurance agents had a sort of magic lamp they could use to identify their business strengths and weaknesses — or their insurance agency’s strengths and weaknesses? All you’d have to do is rub it, say those magic words and all the wonderful things people think and say about you would be revealed to […]