How to Tackle Your Tasks Online
Many of the biggest challenges facing the insurance marketer, agent or entrepreneur have to do with staying focused and aware of all the tasks at hand – not to mention deciding which task should get top priority. To keep myself focused and on track I make a list of everything I need to do, prioritizing, […]
Is Every Insurance Agent Like a Snowflake?
First of all, they say every snowflake is different. As David Bradley points out on his blog sciencebase, this is true of larger, fully formed snowflakes. But not necessarily true of smaller, “simpler crystals that fall before they’ve had a chance to fully develop into the familiarly evocative hexagonal flakes.” So, then, it could be […]
Design Rules for Insurance Marketers
Successful insurance marketing can often rely as much on graphics as on words. Good graphics enhance any message. But what if you’ve got an appealing message, accompanied by poor visuals? Poor visuals put a greater burden on content, so if the message isn’t well structured and compelling, the entire slide show, website or newsletter suffers. […]
Is Visiting Your Insurance Agency Website Like Going to the DMV?
Does it make visitors want to pull up a chair and stay for a while? Or is finding useful information like to trying to figure out which line to stand in at the DMV? One of the ten biggest problems with insurance agency websites is poor design and functionality. Make it attractive and pleasing to […]
How Does Our “Inner Caveman” Like To Read His Insurance Newsletter?
We already know that paper newsletters have more impact than emailed newsletters. When compared to an electronic version, the paper newsletter is four to five times more likely to be read. That’s mainly because email has a relatively poor open rate and even worse read rate. But now here’s a more compelling reason why paper […]
The Ten Biggest Problems with Most Insurance Agency Websites
Even when they pay lip service to the concept of being a trusted insurance advisor, most of the insurance agency websites we see are nothing more than online corporate brochures or storefronts for quote engines. There’s nothing wrong with either of these approaches, if that’s what you really want. Maybe you’re just trying to build […]