Here’s one thing I know: Hundreds of our customers have used our insurance client newsletters year after year after year — some of them for more than twenty years now — because their clients and prospects read the articles. It’s as simple as that. They read the articles, so they trust the agency that provides Read full article
Smart's Insurance Marketing Tips Blog
It’s been a few weeks since I’ve posted anything to my insurance agents marketing and sales blog. The reason is I’ve been spending quite a bit of time recording some videos that I’ll be sharing with you. Here’s the first one. In this video, insurance agents will learn, How to work less as you increase Read full article
How to Pitch Insurance Stories to the Media
April 18, 2012
First things first: A pitch isn’t the same as a press release. A press release is a self-contained news story that you provide to a number of news outlets, which, if you’re lucky, reporters will rewrite so that your release fits their style and space — and you can run the release as-is on your Read full article
What if insurance agents had a sort of magic lamp they could use to identify their business strengths and weaknesses — or their insurance agency’s strengths and weaknesses? All you’d have to do is rub it, say those magic words and all the wonderful things people think and say about you would be revealed to Read full article
How to Tackle Your Tasks Online
March 28, 2012
Many of the biggest challenges facing the insurance marketer, agent or entrepreneur have to do with staying focused and aware of all the tasks at hand – not to mention deciding which task should get top priority. To keep myself focused and on track I make a list of everything I need to do, prioritizing, Read full article
Is Every Insurance Agent Like a Snowflake?
March 26, 2012
First of all, they say every snowflake is different. As David Bradley points out on his blog sciencebase, this is true of larger, fully formed snowflakes. But not necessarily true of smaller, “simpler crystals that fall before they’ve had a chance to fully develop into the familiarly evocative hexagonal flakes.” So, then, it could be Read full article
Design Rules for Insurance Marketers
March 21, 2012
Successful insurance marketing can often rely as much on graphics as on words. Good graphics enhance any message. But what if you’ve got an appealing message, accompanied by poor visuals? Poor visuals put a greater burden on content, so if the message isn’t well structured and compelling, the entire slide show, website or newsletter suffers. Read full article
Does it make visitors want to pull up a chair and stay for a while? Or is finding useful information like to trying to figure out which line to stand in at the DMV? One of the ten biggest problems with insurance agency websites is poor design and functionality. Make it attractive and pleasing to Read full article
We already know that paper newsletters have more impact than emailed newsletters. When compared to an electronic version, the paper newsletter is four to five times more likely to be read. That’s mainly because email has a relatively poor open rate and even worse read rate. But now here’s a more compelling reason why paper Read full article
The Ten Biggest Problems with Most Insurance Agency Websites
March 11, 2012
Even when they pay lip service to the concept of being a trusted insurance advisor, most of the insurance agency websites we see are nothing more than online corporate brochures or storefronts for quote engines. There’s nothing wrong with either of these approaches, if that’s what you really want. Maybe you’re just trying to build Read full article
