Target marketing has been a popular marketing strategy for insurance producers who want to expand their business and work efficiently for a long time now. In fact, I was writing about insurance target or niche marketing more than twenty years ago … [Continue reading]
How To Build a Powerful Insurance Agency Marketing Strategy
Almost forty years ago, a couple of advertising guys, Al Ries and Jack Trout, published a book that revolutionized how firms market and sell themselves to the public. The book, Positioning: The Battle For Your Mind — still in print and regularly … [Continue reading]
The Pros and Cons of Purchased Insurance Email Lists
A great way to build your email prospect list is to offer your website visitors a free newsletter. These visitors to your website may even turn into customers in the long run. But what if you’re looking for prospects that are ready to buy? You … [Continue reading]
How To Improve the ROI of your Email Insurance Newsletters
While the open rate of an email newsletter is unlikely to be as good as the open rate of a paper newsletter, one important advantage you get from email newsletters are the analytics that let you track what happens to your message. First, … [Continue reading]
Advice from Yoda on “Trying” an Insurance Newsletter
Are you thinking of trying an insurance client newsletter? If so, maybe you’ve imagined a scenario like this: CUSTOMER: “Hi, Jack, I got your newsletter today and it’s chock full of good ideas to help me understand my insurance better. Thanks … [Continue reading]