Do you own an Apple Computer shirt from 1977? Or a Dell mouse pad from 1983? If so, your booty may be worth something as a collector’s item. I’m not saying that Main Street Benefit Specialists’ water bottles or ABC Insurance Brokers’ calendars will … [Continue reading]
Why Advertising Specialties Should Be in Your Insurance Marketing Toolkit
Advertising specialties — products that contain your company’s logo and message — are a valuable part of any insurance marketing strategy. And they have been for more than 150 years. It’s said that the first recorded use of an advertising specialty … [Continue reading]
The Economics of Email Insurance Newsletter Distribution
Opt-in email newsletter distribution is the most cost-effective distribution method available, assuming the metric you’re using is messages sent — or even messages delivered, which eliminates bounces (hard, soft, bad domains and user not found). … [Continue reading]
Make Testimonials Part of Your Insurance Marketing Plan, Part 2
As I mentioned in my last post, you might want to mine your correspondence for testimonial nuggets. Or you can prompt a discussion about testimonials any time you’ve got a satisfied customer on the phone with a statement like this, to paraphrase an … [Continue reading]
Make Testimonials Part of Your Insurance Marketing Plan, Part 1
Everyone knows third-party testimonials work better at promoting your business than almost anything you might say about it. The exception might be when the praise seems vague or lukewarm, such as “Great service” or “I was very satisfied with ABC … [Continue reading]