Insurance Marketing Blog - Page 4 of 22

How to Write Insurance Articles That Are Never “Boring”

April 4, 2016 By jwhitaker Leave a Comment

Insurance people, listen up. If you’re going to write or even curate content about insurance for your blog or on social media — and I hope you will — there is an elephant in the room we have to talk about. To be brutally honest, insurance is … [Continue reading]

What Independent Agents Can Learn from the Restaurant Business

March 15, 2016 By jwhitaker Leave a Comment

Woman working at a fast food restaurant, Illustration

The attempts by venture capital-backed online insurance agency start-ups like PolicyGenius and Coverhound to capture market share reminds me of when McDonald’s, Burger King and other fast food companies entered the restaurant market several decades … [Continue reading]

Content is King in Insurance Marketing, Too

March 10, 2016 By jwhitaker Leave a Comment

If you’re an insurance agent, you probably don’t think of yourself as a writer. But I’m almost sure you’d be wrong to make that assumption. When I was in college I thought I might like a job as a writer. After I graduated I got a job as an … [Continue reading]

Get More Insurance Leads with The Insurance 411 Directory

August 20, 2014 By jwhitaker Leave a Comment

The Insurance 411 is a new Smart’s Publishing project. The Insurance 411 will serve all types of insurance buyers, business and personal, by providing useful, impartial and up-to-date information on any kind of insurance. The Insurance 411 will … [Continue reading]

Client Reviews

"In this day and age of technology and everything being digital, it is much more personal and authentic to have a great looking and informative customized PRINT newsletter like the one Smarts Publishing creates for us, to share with our customers by mail.
Receiving just another emailed marketing piece can be overwhelming for many professionals. A lot of our customers are like me, and like to take the newsletter home and read it with a cup of coffee or while sitting out on the deck on a Saturday morning."

—Cindy Koebele,
President,
TitleSmart,
Minneapolis, Minn.
Tagline: "It's the little things that make a big difference."

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— Larry France,
President,
France & Associates,
Worthington, Ohio

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— Ryan Liabenow,
President & Client Relations,
Webber Benefits Group,
Benzonia, Mich.

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— Will McDonald,
Director of Marketing & Client Relations,
MFG Benefits,
Reno, Nev.

"We are very impressed with the quality of the Newsletter and how clear and precise the PPACA articles are. Thank you!"

— Ann Tyler,
Business Manager,
Boys & Tyler Financial Group,
Eden Prairie, Minn.

"We've been a Smart's client newsletter customer for over ten years. We find the newsletters to be very informative. They provide a great way to touch base with our clients and prospects. I'm a firm believer in sending them to clients because when they read about the coverages they need, they call us to get them."

— Van Maroevich,
President and CEO,
MOC Insurance Services,
San Francisco, Calif.

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— Susan Emery,
Emery Benefit Solutions,
Auburn Hills, Mich.

"We've been very pleased with the professionalism of the SmartsPro newsletters. They allow us to keep our name in front of customers and prospects by providing useful risk management and insurance information they can use to help them run their businesss better."

— Scott Crawford,
Sr. Vice President,
J. Smith Lanier & Co.,
Atlanta, Ga.

"We struggled for over a year to develop our own content before we found our SmartsPro newsletter. Now we could not imagine not having it. It is a great resource for our clients and we get positive feedback from them. It's an incredible way to stay 'top of mind' with our clients."

— Michael Bakonyi, REBC,
Managing Partner,
Employer Solutions Group,
Austin, Tex.

"[Newsletters are ]… a great way to get your name in front of clients. If people constantly see something, that's a way to make them always think [about you] in regards to all their needs."

— Linda Radcliffe
Marketing Coordinator,
GCG Financial,
Bannockburn, Ill.

"The thought of creating from scratch a regular-scheduled customer newsletter, complete with industry updates and relevant articles as well as my insurance brokerage firm's news, is daunting. If I didn't have Smart's Publishing to rely on for the researching, writing and laying-out of our Insurance Buyer's News newsletter, all my time would go toward its production.

What I like most is its flexibility; I can include as many or as few articles and pictures of my own as I want. If my company has news or an event that I'd like to share with customers, then I can customize our newsletter with self-written articles. Or I can leave it entirely up to Smart's Publishing to produce my company's newsletter, and it's sure to include timely information that is valuable to our customers."

— Christina MaGee
Higginbotham & Associates,
Fort Worth, Tex.

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— Scott Addis,
President,
The Addis Group,
King of Prussia, Penn.