Sometimes people ask me why we don’t print recipes or puzzles in our insurance client newsletters. People don’t want to read about insurance all the time, they say, so why not give them something entertaining as an alternative? Insurance is too … [Continue reading]
If all you need is a screwdriver, why buy the whole hardware store?
Obviously that’s no way to buy a screwdriver. And it’s no way to buy an insurance client newsletter either. But sometimes insurance agents get sold a solution or system that may include everything from agency management, customer portals, carrier … [Continue reading]
What To Do After Your New Website Goes Live?
Answer: start working on your search engine optimization. After all, you want to get your website ranked near the top of all the relevant search terms so people can find you. One way to build a solid SEO strategy is to associate your website … [Continue reading]
Is Your Agency’s Media Style Old School, Plugged-in or Big Tent?
Which communication method best suits your insurance agency’s brand-building strategy? Just to be clear, I’m not talking about how you or the people in your agency relate to people socially, as when, psychologists talk about communication styles, … [Continue reading]
How a Print Newsletter is Different from an Email Newsletter
In my last post, I may have left you with the impression that I think email insurance newsletters are never useful. That's not true. I did point out that many agents have switched from print to email delivery of their client newsletters from a … [Continue reading]
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