Sometimes people ask me why we don’t print recipes or puzzles in our insurance client newsletters. People don’t want to read about insurance all the time, they say, so why not give them something entertaining as an alternative? Insurance is too … [Continue reading]

In my last post, I may have left you with the impression that I think email insurance newsletters are never useful. That's not true. I did point out that many agents have switched from print to email delivery of their client newsletters from a … [Continue reading]