What if insurance agents had a sort of magic lamp they could use to identify their business strengths and weaknesses — or their insurance agency’s strengths and weaknesses? All you’d have to do is rub it, say those magic words and all the wonderful … [Continue reading]
How to Tackle Your Tasks Online
Many of the biggest challenges facing the insurance marketer, agent or entrepreneur have to do with staying focused and aware of all the tasks at hand – not to mention deciding which task should get top priority. To keep myself focused and on track … [Continue reading]
Is Every Insurance Agent Like a Snowflake?
First of all, they say every snowflake is different. As David Bradley points out on his blog sciencebase, this is true of larger, fully formed snowflakes. But not necessarily true of smaller, “simpler crystals that fall before they’ve had a chance … [Continue reading]
Design Rules for Insurance Marketers
Successful insurance marketing can often rely as much on graphics as on words. Good graphics enhance any message. But what if you’ve got an appealing message, accompanied by poor visuals? Poor visuals put a greater burden on content, so if the … [Continue reading]
Is Visiting Your Insurance Agency Website Like Going to the DMV?
Does it make visitors want to pull up a chair and stay for a while? Or is finding useful information like to trying to figure out which line to stand in at the DMV? One of the ten biggest problems with insurance agency websites is poor design and … [Continue reading]
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