We already know that paper newsletters have more impact than emailed newsletters. When compared to an electronic version, the paper newsletter is four to five times more likely to be read. That’s mainly because email has a relatively poor open … [Continue reading]
The Ten Biggest Problems with Most Insurance Agency Websites
Even when they pay lip service to the concept of being a trusted insurance advisor, most of the insurance agency websites we see are nothing more than online corporate brochures or storefronts for quote engines. There’s nothing wrong with either of … [Continue reading]
Are You Providing Solutions or Just Selling Insurance?
Last time, I talked about surprised by insurance as a transformational concept that helps customers and prospects reevaluate how they perceive their relationship with their agent. Using tools such as the Internet — but not necessarily just the … [Continue reading]
Surprised by Insurance, Part Three
In my last two articles about “Surprised by Insurance,” I talked about surprise as a distinguishing feature of your brand. I want to broaden the concept this time. I’d like to suggest getting surprised by insurance as a way of re-imagining or … [Continue reading]
Optimizing Your Insurance Agency News Release
A few weeks ago, I wrote about what I referred to as an SEO insurance agency news release, which I described as a news release that doesn’t go out to the traditional newswire services, such as BusinessWire or PR Newswire. Rather, it’s a news release … [Continue reading]
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