In my last post, I may have left you with the impression that I think email insurance newsletters are never useful. That's not true. I did point out that many agents have switched from print to email delivery of their client newsletters from a … [Continue reading]
Insurance Newsletters and the Paperless Myth
In recent years, many insurance agents and brokers have decided to change from print delivery of their client newsletters to email. When you stop and think about it, that decision is astonishingly self-defeating. A good open rate for email is 25% … [Continue reading]
How Do You Build an Insurance Agency Brand?
Like any other business, an insurance agency can benefit from branding. Better awareness means easier prospecting, more loyalty, less price resistance. But agents face some unique problems. First, insurance agents sell an intangible. An insurance … [Continue reading]
Is there a Content Tipping Point for Converting Insurance Prospects to Customers?
Here’s one thing I know: Hundreds of our customers have used our insurance client newsletters year after year after year — some of them for more than twenty years now — because their clients and prospects read the articles. It’s as simple as that. … [Continue reading]
Insurance Agents: Three Steps to Eliminating the Competition
It’s been a few weeks since I’ve posted anything to my insurance agents marketing and sales blog. The reason is I’ve been spending quite a bit of time recording some videos that I’ll be sharing with you. Here's the first one. In this video, … [Continue reading]
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